Mgmt. Studies (B.M.S)
BACHELOR OF MANAGEMENT STUDIES (BMS) - SPECIALIZATION - MARKETING
BMS is a three - year course started by University of Mumbai, Maharashtra, India in the year 1999-2000.
This is a 3 year full time degree course at the undergraduate level. It leads to a degree in Bachelor of Management Studies.
I) Eligibility : It is minimum HSC (Higher Secondary Certificate Grade 12) Exam or equivalent, for all categories of students or Diploma in any Engineering branch conducted by Board of Technical Education.
The course is open to students from all streams of education, namely, Science, Commerce and Arts and who have passed in one attempt.
Duration : The course is a full time course. The duration of the course is divided into six semesters spread over three years.
II) Career Prospects : After completion of this course one can establish himself / herself in various fields like Business development, Training, Education, Public Relations, Human resources, Customer relationship management (CRM), Retail management, Advertising Agencies, Customer service centres, Financial Institutions or Consulting, Sales & Marketing.
III) Intake Capacity : 120 ( Both Finance & Marketing together )
| COURSE STRUCTURE | ||||
| FYBMS Marketing | ||||
| SEMESTER I | SEMESTER II | |||
| 1.1.1 | Introduction to Financial Accounts | 1.2.1 | Principles of Marketing | |
| 1.1.2 | Business Law | 1.2.2 | Industrial Law | |
| 1.1.3 | Business Statistics | 1.2.3 | Business Mathematics | |
| 1.1.4 | Business Communication | 1.2.4 | Business Communication - II | |
| 1.1.5 | Foundation of Human Skills | 1.2.5 | Business Environment | |
| 1.1.6 | Principles of Management - I | 1.2.6 | Principles of Management | |
| 1.1.7 | Foundation Course - I | 1.2.7 | Foundation Course - II | |
